Verônica Lugarini

ARO 11

1. Visual Identity
2. Collaterals
3. Motion
*Case Study Located in the heart of Santa Cecília, São Paulo, ARO 11 is a bike store designed to be more than just a shop — it’s a community hub. The brand positions itself as modern, inclusive, and approachable, inviting everyone to feel welcome in the cycling world.

With a casual and urban identity, the space hosts events, workshops, and social gatherings, turning every visit into an opportunity to connect. The name reflects both its neighborhood roots and its spirit of movement, celebrating freedom, community, and the joy of riding.








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